OnlyFans Valued at $3.15 Billion in Deal to Sell Minority Stake to Architect Capital

The parent company of OnlyFans, the porn-friendly creator site that rakes in billions of dollars in annual revenue, has sold a 16% stake to Architect Capital for $535 million.

The deal announced by U.K.-based Fenix International Ltd., owner and operator of OnlyFans, gives the company a $3.15 billion valuation.

The deal comes after the death of OnlyFans owner Leonid “Leo” Radvinsky last month. His widow, Yekaterina “Katie” Chudnovsky, has assumed control over Fenix, according to a Bloomberg report.

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The strategic investment from Architect Capital, which says it invests in early-stage businesses, will “enable OnlyFans to enhance the services it offers to creators and fans, streamline financial processes and better serve the creator economy, while maintaining its inclusive content policy and the success of its present operations,” the company said.

In fiscal 2024, OnlyFans reported $7.22 billion in gross revenue, an increase of 9% year over year, representing fan payments to creators on the platform. Net revenue hit $1.41 billion (up 8%) and OnlyFans pre-tax profit was $684 million (up 4%) for the fiscal year ended Nov. 30, 2024.

OnlyFans says it has facilitated more than $25 billion of payments to creators since the platform’s inception in 2016. The company said it will leverage Architect Capital’s “experience in the financial services sector” to will grow OnlyFans’ offering to content creators, “who are often underserved by traditional financial institutions and products.”

In addition to adult content creators, OnlyFans says others on its platform include including comedians, athletes, fashion designers, music artists and celebrities. Currently it has more than 4 million registered creator accounts and 377 million registered fan accounts worldwide.

“Our mission has always been to empower creators and fans by providing a unique set of tools to create, monetize, and engage with content online,” OnlyFans CEO Keily Blair said in a statement. “This strategic investment reflects our success in delivering this mission, and will enable us to build additional services and features to support our creator community and enhance OnlyFans’ position in the creator economy.”

Architect Capital CEO James Sagan said: “OnlyFans is a category-defining platform with a powerful global brand, a deeply engaged community, and a proven model at the center of the creator economy. We are thrilled to play a part in the company’s next chapter and look forward to supporting OnlyFans as it continues to innovate, scale, and create value for creators and fans around the world.”

San Francisco-based Architect Capital says it is an “asset manager that supports innovative founders by lending against assets generated by technology companies worldwide, especially in the FinTech, E-Commerce, and SaaS spaces.”

Moelis & Co. is acting as Fenix International’s exclusive financial adviser and Skadden, Arps, Slate, Meagher & Flom is serving as legal counsel. Sullivan & Cromwell is acting as legal counsel to Architect Capital.