Amazon’s Black Friday Sale Starts November 19, Select Devices Will Be Up to 45% Off

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If you’ve been putting off buying a new TV, replacing an aging streaming stick, or getting a tablet for your kids, Amazon’s Black Friday sale gives you a reason to check prices before paying full price. During the event, select Amazon devices will be discounted by up to 45%, including Fire TVs, Kindle e-readers, Alexa tablets, and Ring cameras.

Savings fall into two groups. Select Amazon devices, including Alexa tablets, Echo displays, and Ring cameras, will receive discounts of up to 35%. A separate group featuring two 55-inch Fire TVs and the Kindle Colorsoft (2024) will have savings of up to 45%. Individual sale prices haven’t been provided.

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When does Amazon Black Friday 2026 start?

Amazon’s Black Friday Week and Cyber Monday events begin at 12:01 a.m. PST on Thursday, November 19, and run through Monday, November 30. That’s 12 calendar days of deals, counting both the opening and closing dates.

Black Friday falls on November 27, followed by Cyber Monday on November 30. Amazon’s Today’s Big Deals will feature daily themed drops throughout the event, with two drops on each of those shopping days: one at midnight and another at 8 a.m. PST. Amazon hasn’t said the featured devices will be part of those drops.

You can start shopping on November 19, eight days before Black Friday itself. If you’re waiting for a specific product, check the opening offers and subsequent deal drops. The schedule provides multiple opportunities to shop, although it doesn’t guarantee additional discounts on individual products.

Alexa tablets, Echo displays, and smart home devices get up to 35% off

Price: $229.99 | Discount up to 35%
Where to Buy: Amazon

Amazon’s up-to-35% discount group includes the Alexa Photo Frame, Alexa Tablet 8, 11, and 12 Pro, Echo Show 16, and Echo Time. Amazon Kids Tablet 8 and 11 and Amazon Kids Echo Time are also included.

The selection covers several device categories, giving you options if you’re already planning to buy an Alexa product or one of Amazon’s Kids models. The discount applies to select products within the group, not necessarily every listed configuration.

If you’re shopping for an Alexa device or a Kids tablet, these are the models to check when the sale begins. Skip the group if you don’t need another device. The advertised savings reach up to 35%, but individual prices will determine which offers are worth buying.

Fire TV Stick 4K and Ring indoor camera are also included

Fire TV Stick 4K and Ring Pan-Tilt Indoor Cam 2K are included in Amazon’s up-to-35% discount group. Both are among the named products eligible for the upcoming promotions.

Price: $69.99 | Discount up to 35%
Where to Buy: Amazon

If you’re shopping for a streaming device, Fire TV Stick 4K is the relevant product. Ring Pan-Tilt Indoor Cam 2K belongs on your list if you’re planning to buy an indoor camera. Neither product has an individual confirmed sale price.

These are purchases for two different needs. Check the Fire TV Stick if you want a streaming accessory, or the Ring camera if you’re shopping for indoor monitoring. Skip either if your existing equipment already covers that purpose.

Amazon Fire TVs and Kindle Colorsoft get up to 45% off

Amazon’s higher discount group includes the Ember 55-inch Artline with Fire TV, Ember 55-inch Mini-LED Series with Fire TV, and Kindle Colorsoft (2024). Select products in this group will receive discounts of up to 45%.

Price: $289.99 | Discount up to 45%
Where to Buy: Amazon

Both Ember models have 55-inch screens, as identified in their product names. The Kindle Colorsoft (2024) is the e-reader included in this discount group. Amazon hasn’t provided individual sale prices or confirmed how much each model will be reduced.

If you’re planning to buy a 55-inch Fire TV, compare the two Ember models once their prices become available. Kindle Colorsoft is the one to check if you’re shopping for a color e-reader. Skip these offers if you’re not already looking for a new television or Kindle.

The advertised 45% ceiling is the highest discount among the device groups covered here, but the final selling price is still the deciding factor.

Which Amazon Black Friday deals should you check first?

Start with the product you already need. Fire TV Stick 4K belongs on your list if you’re shopping for a streaming accessory, while Echo Time is relevant if you’re looking for an alarm clock. Parents can check the Kids tablets, and anyone replacing a television can compare the two Ember models.

Price: $329.99
Where to Buy: Amazon

Amazon’s daily deal schedule gives you several opportunities to shop between November 19 and November 30. Today’s Big Deals will drop twice on both Black Friday and Cyber Monday, so you don’t have to limit your search to the opening day.

If you’re buying for a specific purpose, compare the final prices before choosing. If nothing in the promotion fills a need, skip the sale. A confirmed discount on a planned purchase is more useful than a larger percentage on something you weren’t going to buy.

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