Brits prepare for Black Friday bargain hunting with a range of new tricks
by Lauren Edwards · Wales OnlineBlack Friday deal seekers are set to spend a whopping 97 million hours collectively hunting for the best bargains.
A survey of 2,000 adults revealed that a tempting 62 per cent can't resist a good deal, with over a quarter (26 per cent) even making a list of desired items.
To ensure they're getting the best price possible, Black Friday participants will typically scour an average of four different websites before adding an item to their basket.
Interestingly, a clever 22 per cent plan to set up new email accounts to receive multiple discount codes.
The research also unveiled that the average shopper expects to have five tabs open simultaneously, which has unfortunately led to 27 per cent experiencing a device crash in previous years.
A spokesperson for HONOR, who commissioned the study to celebrate the launch of its Magic V3 phone, said: "Brits love a bargain and Black Friday is the perfect opportunity for savvy shoppers to bag a good deal and kick-start their Christmas shopping."
They added: "The research shows people will go to great lengths to ensure they are going away with the best offer possible. The key is to plan ahead and make the most of what's on offer - whether you're hunting for the latest tech, fashion, or home essentials."
The study also discovered that a quarter of those who shop the Black Friday deals have utilised price comparison sites when hunting for the best bargains.
Some 15 per cent of bargain hunters have even pulled an all-nighter, waiting for a sale or promotion to launch at midnight, while 11 per cent have used multiple devices to snag a deal.
For those conscious of over spending, 39 per cent of shoppers have made a point of setting aside money in the run-up to Black Friday to fund their purchases, cutting back on additional spending such as takeaway coffees or dining out - all in order to save up for a big-ticket item.
The spokesperson for HONOR added: "As Black Friday approaches, we want to help simplify the shopping experience for everyone. From exclusive online previews, early access to deals, and the sheer volume of discounts on offer, it can be a stressful time that overloads the mind.
"Our goal is to take the stress out of Black Friday shopping so everyone can enjoy the savings without the hassle by using just one easy device."