PI LIVE Europe and AAB Launch the Agency Ecosystem Map

The map serves as a tool to match brands with the right agency at the right time.

Today, PI LIVE Europe and the Agency Advisory Board (AAB) have launched the inaugural Agency Ecosystem Map, a free resource that surfaces agencies across the affiliate, partnerships, influencer and creator economy landscape.

​Refreshed every six months, the tool will map out agencies’ service type, the territories they serve and their specialisms, enabling brands to navigate the ecosystem with ease and discover the agencies with the expertise they need, from creator commerce to retail media.

“The Agency Advisory Board was built on a simple but powerful idea — that agencies are stronger with one collective voice. As co-founders, we’ve worked hard to cut through the noise, driving real commitment from industry stakeholders on the issues that matter most. One of the biggest challenges for brands in this space is simply knowing who does what, and who does it well — the PI LIVE x AAB Agency Ecosystem Chart tackles that directly,” commented Jessica Smith and Kirsten Black from the AAB.

Serving as a practical and transparent resource, the Agency Ecosystem Map will save brands time, eliminate the headache of the endless search and make the right relationships easier to find and develop.

“As a platform that has long championed connection and collaboration across our industry, PI LIVE felt like the natural co-author of this project — and together, this is what positive change looks like in practice. We’re proud to help make it a reality,” added Smith and Black. ​

Speaking about the launch, Matthew Wood, Founder of Hello Partner, said that, with the map, for the first time, the industry will have a “genuine global view of the agency landscape,” and where the affiliate and creator economy intersect and collide.

“The AAB have been doing the hard work of bringing agencies together with a shared purpose, and PI LIVE should be amplifying that. We’ve always seen our role as building infrastructure for the industry to work better — this felt like a natural extension.”

“Partnering with Jessica and Kirsten to make that happen was an easy decision — what they’ve built has real credibility. We’re just proud to help put it in front of the audience it deserves,” added Wood.

Submit your agency by 6 June 2026 for the chance to win one of two Agency Passes to PI LIVE Europe.​

Get your agency on the map here.