Gaming operator Affinity Interactive hires Chad Brown

Gaming operator Affinity Interactive

has appointed Chad Brown as chief marketing officer. In this role, Brown will lead marketing strategy and brand development at Affinity and across the broader Apex Hospitality integrated hospitality and consumer brand platform, which includes Affinity, Xperience Restaurant Group, Pink Taco and Mrs. Fields.

Brown will oversee enterprise-wide marketing and communications strategy, driving integrated initiatives across retail, digital, and on-property experiences to enhance customer engagement, strengthen brand positioning, and support continued platform growth.

Brown brings more than 20 years of experience leading marketing strategy, brand development, and digital transformation initiatives across the hospitality, gaming, finance, and entertainment sectors. Prior to joining Affinity, Brown served as president and chief marketing officer at CBA Professional Marketing Services.