Every Piece From Eckhaus Latta’s New J. Crew Capsule Collection
by Charles Manning · Daily Front Row139
J. Crew is really onto a winner with Eckhaus Latta. Their rollneck sweater collaboration earlier this year was a massive success and now, just seven months later, they’ve teamed up yet again for a capsule collection full of highly desirable and sure-to-sell-out pieces. Seven months! That’s pretty much light speed in fashion terms.
The collection began in the J.Crew catalogs. After rummaging through decades of archival materials, designers Mike Eckhaus and Zoe Latta pulled inspiration from the colors, proportions, and iconic styles that defined the brand throughout the ’90s. Familiar archetypes including the barn jacket, rollneck, rugby shirt, chino, pleated skirt, twinset, and duffle coat are reworked through unexpected texture, proportion and construction, creating pieces that feel recognizably J.Crew but also unmistakably Eckhaus Latta.
“The inspiration for us was really J.Crew. It is an iconic American brand with a rich heritage. We rummaged through a lot of its catalogs from the ’90s as points of reference. That period was our childhood, so our aesthetics and tastes will always be shaped by it,” said Eckhaus and Latta in a release.
“We wanted to preserve the experimentation, individuality and sense of community that make Eckhaus Latta so distinctive, along with the unpretentious New York energy they bring to clothes designed for how people actually live,” said Olympia Gayot, creative director of women’s and kids at J.Crew. “The catalogs became a major source of inspiration, revealing an era of the brand that already possessed a little downtown tension. Mike and Zoe pulled that spirit forward through their own perspective, creating a collection that feels unmistakably J.Crew, but unexpected enough to make you look twice,”
Photographed by Luna Conte with motion directed by Brett Milspaw, the campaign brings the creative tension between the brands to life through a house party where everyone is invited. Artists, athletes, musicians, academics and more mix under one roof, reflecting the eclectic communities surrounding both J.Crew and Eckhaus Latta.
“This collaboration is a celebration of the expansiveness of American style and the many ways it can be interpreted. Great collaborations create new entry points into each brand, and the campaign brings that idea to life through a house party where the J.Crew and Eckhaus Latta communities come together. Everyone is invited to enter the world of the collection, wear it and make it entirely their own,” said Julia Collier, Chief Marketing Officer of J.Crew.
The collection launches September 15 at jcrew.com and in select J.Crew stores, with prices ranging from $75 to $650. Early access begins at 9 a.m. ET, followed by the general release at 10 a.m. ET.
Check out the full collection below and get ready to SHOP!