Nice One shifts to SAR 11m losses in H1-26

NICE ONE
4193 -8.43% 11.30 -1.04

Riyadh – Mubasher: Nice One Beauty Digital Marketing Company turned into a net loss of SAR 11.28 million for the first half (H1) of 2026, compared to a net profit of SAR 22.84 million in H1-25.

The company attributed the downturn to a 6.40% decline in revenues, which reached SAR 484.22 million, driven by a 11.50% drop in customer visits amid intensifying market competition.

For the second quarter (Q2) of 2026, the net loss widened to SAR 19.93 million from a loss of SAR 1.29 million a year earlier.

Quarterly revenue fell by 2.12% to SAR 188.26 million as customer visits decreased 15.60% to 27.12 million. The company noted that while retail store expansion helped mitigate revenue losses, it also increased indirect costs and administrative expenses.

Selling and marketing expenses for the half-year rose by 26.11% to SAR 96.16 million as the firm increased spending to protect its market share.

Additionally, the company recorded a higher inventory provision of SAR 12 million for the six-month period, up from SAR 2.70 million in 2025.

Total shareholders' equity stood at SAR 369.26 million as of 30 June 2026, representing a 7.73% decrease from the previous year.

Source: Mubasher Source: {{details.article.source}}