Leejam Sports expands footprint with dual openings
LEEJAM SPORTS
1830 -0.18% 81.00 -0.15
Riyadh – Mubasher: Leejam Sports Company, the leading operator of fitness centers in Saudi Arabia, has announced the simultaneous opening of two new facilities in Unaizah City.
The expansion, which includes one male-only and one female-only center, is part of the company’s ongoing strategy to broaden its geographical footprint within the Kingdom, according to a bourse filing.
Both centers commenced operations on 17 June 2026 and are expected to contribute to the company’s financial performance starting from the second quarter (Q2) of 2026.
The newly inaugurated facilities are strategically located on King Abdulaziz Road in Unaizah, a move designed to capture the growing demand for health and fitness services in the region.
By launching both male and female centers concurrently, Leejam Sports continues to implement its dual-brand strategy, catering to diverse demographic segments through its established brands two Fitness Time as well as Fitness Time Ladies.
The first facility is a dedicated men’s center operating under the flagship Fitness Time brand. According to the company’s disclosure, the center is equipped with high-quality sports equipment and the latest fitness technologies. The facility features a modern interior design intended to provide a premium athletic experience, offering a comprehensive suite of services and amenities characteristic of the Fitness Time brand.
Meanwhile, the second facility, operating under the Fitness Time Ladies brand, is a dedicated women’s center.
Similar to the men’s facility, the ladies' center is located on King Abdulaziz Road and provides a full range of fitness services and specialized facilities. The center is outfitted with advanced machinery and contemporary hall designs, ensuring that female members in Unaizah have access to the same standard of high-quality fitness infrastructure available in major metropolitan hubs.
While the specific capital expenditure for these two projects was not detailed in the announcement, the company indicated that these openings represent a continuation of its growth trajectory.
Furthermore, the company signaled that its expansion phase is ongoing, with additional announcements regarding new fitness centers expected to be released in the coming weeks.
In Q1-26, Leejam Sports posted net profits worth SAR 49 million and revenue of SAR 369 million.
Source: Mubasher Source: {{details.article.source}}