New Zealand's home wellness sector is reflecting a sustained international trend, with residential infrared sauna adoption strengthening as households direct discretionary spending toward long-term health infrastructure. According to Cognitive Market Research (reported by Business.Scoop), the global infrared sauna market is projected to grow from US$863.1 million (approximately NZ$1.47 billion) in 2025 to US$1.43 billion (approximately NZ$2.43 billion) by 2033, at a compound annual growth rate of 6.5%. Supporting this locally, Stats NZ recorded 33,554 new dwellings consented in the year ended April 2025, a pipeline of residential construction that continues to generate demand for home wellness equipment.