Apple today announced the iPhone 18 Pro and iPhone 18 Pro Max, with pricing starting at $1,199 for the Pro model and $1,299 for the Pro Max, both with 256GB of storage as the base configuration. The increase amounts to $100 over the equivalent iPhone 17 Pro and Pro Max pricing, matching what Bloomberg's Mark Gurman had predicted ahead of today's event. That is a smaller jump than many analysts had floated over the summer.

Apple today announced the iPhone 18 Pro and iPhone 18 Pro Max, with pricing starting at $1,199 for the Pro model and $1,299 for the Pro Max, both with 256GB of storage as the base configuration. The increase amounts to $100 over the equivalent iPhone 17 Pro and Pro Max pricing, matching what Bloomberg's Mark Gurman had predicted ahead of today's event. That is a smaller jump than many analysts had floated over the summer.