Free Reads African Online Shoppers Demand Local Payments, Global Brands Slow To Adapt By Staff Reporter  |  September 21, 2026 African consumers are ready to spend online, but the infrastructure to let them pay the way they want is not, new data from a key industry player suggests. A new survey from payments platform dLocal, released Wednesday, found that 97% of Nigerian shoppers said the ability to use a local payment method on an international site would make them more likely to buy from a foreign brand. That is the highest figure across the seven emerging markets surveyed, ahead of Brazil at 96%, where the Pix instant payment system has already transformed online shopping. The finding in dLocal’s latest research report titled, ‘The Next Wave of Global Consumers,’ exposes a widening mismatch between consumer demand and retail supply. While global brands debate how to integrate African payment rails, shoppers are already working around them. Nigeria and Kenya are the only two markets in the survey where faster…