Dutch consumers spent less per online purchase in the first six months of this year. The average order value fell for the first time since the Covid-19 period, dropping to 100 euros. That is three percent lower than a year earlier, according to news figures presented Tuesday by Thuiswinkel.org, the industry association for online retailers.The number of internet purchases rose by three percent in the first half of 2026 compared with a year earlier, to more than 170 million transactions. Total online spending remained virtually unchanged at 17.1 billion euros.