Apple raised the base price of the iPhone 18 Pro and iPhone 18 Pro Max by $100 compared to the iPhone 17 Pro models, but if you want more storage, those price increases are even higher. The iPhone 18 Pro starts at $1,199 for 256GB of storage, while the iPhone 17 Pro started at $1,099. There's a $200 increase if you go up to 512GB ($1,399), but if you want 1TB of storage, you're going to be paying $300 more. A 1TB iPhone 18 Pro is priced at $1,799, but a 1TB iPhone 17 Pro was $1,499.