Apple CEO Tim Cook announced in an exclusive interview that the technology giant will raise prices on its products due to unprecedented increases in memory and storage chip costs driven by AI demand.

An anonymous reader quotes a report from MacRumors: Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, pri...

An anonymous reader quotes a report from MacRumors: Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, pri...

Apple CEO Tim Cook has confirmed that price hikes for iPhones, Macs and iPads are coming as soaring memory and storage chip costs hit the company. The increase could affect future Apple products, with Macs and iPads potentially seeing higher prices first.

The continued push for AI advancement seems to be affecting the cost of Apple products.

Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook.

Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook.