Netflix acquires Ben Affleck-founded AI moviemaking business

Financial terms weren’t disclosed. Affleck will join Netflix as a senior adviser, according to a statement Thursday. InterPositive employs about a dozen people.

Netflix acquired InterPositive, an AI filmmaking technology business founded four years ago by actor Ben Affleck.

The company uses artificial intelligence to help moviemakers perform tasks such as adjusting colors, applying visual effects and reframing shots, and learns as it goes. The tool is designed to be applied to a film in postproduction, not used to create a new one from scratch.

Financial terms weren’t disclosed. Affleck will join Netflix as a senior adviser, according to a statement Thursday. InterPositive employs about a dozen people.

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AI has a growing presence in Hollywood, with studios such as Walt Disney and Paramount Skydance Corp exploring use of the technology. It’s also created concerns that the tools will put actors, screenwriters and other staffers out of work.

Affleck observed the early use of AI in film production and was disappointed, according to the statement. He worked with a small team of engineers and researchers to create a proprietary dataset on a soundstage.

“I saw what I thought was a real opportunity and a real authentic danger,” he said. “But mostly I thought this is a really meaningful innovation.”

Affleck shared an Oscar for best original screenplay with Matt Damon for 1997’s Good Will Hunting and won best picture as a producer of 2012’s Argo. He produced and starred with Damon in the crime thriller The Rip for Netflix this year.

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