Perrier-Jouët and Design Miami announce Design for Nature Award in Paris

Promotion: French champagne house Perrier-Jouët and design fair Design Miami have launched the inaugural Design for Nature Award in Paris last month.

The Design for Nature Award invites designers to explore sustainability as a driving force for meaningful cultural and environmental progress.

The award will recognise a designer whose work is aligned with the ethos of art nouveau, while also demonstrating a commitment to sustainability, from materials and processes to cultural narratives and social impact.

The initiative was announced at the renowned Paris restaurant Maxim's during Design Miami.Paris last month.

Maxim's first-floor bar was transformed by La Parenthèse Belle Époque, an immersive floral decor that runs from October 2025 to March 2026.

The installation was designed to evoke the spirit of art nouveau, a style of architecture and design prevalent in the late 19th century, characterised by organic shapes, curved lines and references to nature.

Stained glass windows and arches featuring white Japanese anemones appear alongside a stele designed by ceramicist Samantha Kerdine, framed archival posters and vintage art pieces.

White Japanese anemones are at the heart of the installation – a reference to the emblem designed by botanist and art nouveau pioneer Emile Gallé for a new Perrier-Jouët bottle in 1902.

This emblem still distinguishes bottles of the Perrier-Jouët Belle Epoque Collection today.

Perrier-Jouët's ongoing exploration of the relationship between art and nature is rooted in its ties to the art nouveau movement.

Situated in Éperney, Champagne, Perrier-Jouët's Maison Belle Époque was originally home to Pierre-Nicholas Perrier and Rose-Adélaïde Jouët, the couple who founded the champagne house in 1811.

Today, it contains the largest collection of French art nouveau in Europe. Works include a mushroom-shaped pear wood door by Hector Guimard, a gilded beech bench finished with sculpted snails by Louis Majorelle and a walnut table representing dragonflies with outstretched wings by Gallé.

For the first edition of the award, the winning designer will be announced during Design Miami in December by Perrier-Jouët creative director, Axelle de Buffévent, and writer, historian and curatorial director of Design Miami, Glenn Adamson, during a panel with artist Marcin Rusak.

The selected designer will be commissioned to create a unique work that will be presented in Miami the following year.

"All too often, design has been a means for people to impose their will upon the environment – in recent years, that tendency has shifted to a mode of thoughtful collaboration with nature, and Perrier-Jouët has been a leader in bringing about this change in perspective," Adamson stated.

"This annual award reflects that commitment, while providing recognition to pioneering creatives who are considering sustainability in all its forms, through the transformative power of design," he said.

To learn more about the award, visit Perrier-Jouët's website.

The photography is courtesy of Perrier-Jouët.

Partnership content

This article was written by Dezeen for Perrier-Jouët as part of a partnership. Find out more about Dezeen partnership content here.