ITV accused of 'shameless' advertising for Amazon in latest episode

ITV has been accused of 'shameless' advertising for Amazon products on I'm A Celebrity.

On Tuesday night's episode McFly's Danny Jones, 38, and Coronation Street's Alan Halsall, 42, were able to earn their campmates luxury items chosen by their family watching at home.

Arriving at the 'Jungle Delivery Centre', the pair had to answer questions about the other contestants to win a luxury item - so far packaged in an unmarked box bearing just the celebrity's name.

But when the items later arrived in camp, they were packaged in a clearly marked Amazon delivery box and were placed on camera in the Bush Telegraph - the confessional room where the celebrities address the public.

As Alan, 42, carried it down, the Loose Women panellist Jane Moore, 62, shouted: 'He's carrying an Amazon box!'

BBC Radio 1's Dean McCullough added: 'Seeing Alan carrying that Amazon box…'

Viewers were quick to point out the 'shameless' product placement of Amazon and questioned whether the corporation was getting a free plug or was now an unannounced sponsor of the ITV flagship show.

One person wrote on X, formerly known as Twitter: 'Does anyone remember the product placement warning at the beginning of the show? Why is Amazon getting a massive plug?'

Another added: 'Anyone else notice the incredibly subtle #Amazon product placement?'

While someone else wrote: 'Is I'm A Celebrity now sponsored by Amazon.'

MailOnline have contact ITV for comment. 

Gathered around the campfire, the camp eagerly awaited the arrival of their luxury items. 

But there was a twist this year  as all luxury items won in the day’s challenge have been chosen by the campmate’s loved ones.

Coleen Rooney was delighted with her gift - a personalised pillow with a photo of her husband Wayne and four sons on it.

Other gifts were less well received as Alan was bemused by his golf putter. 

Oti meanwhile received the gift of music, being entitled 3 plays of her favourite song ‘Bon Jovi- It’s My Life’, much to the camp's delight.

I'M A CELEBRITY 2024: MEET THE ALL STAR LINE UP

OTI MABUSE  

AGE: 34

OCCUPATION: Professional dancer

FAMOUS FOR: Oti is best known for being a professional dancer on the British television series Strictly Come Dancing, which she won in 2019 and 2020. 

DANNY JONES 

AGE: 38

OCCUPATION: McFly singer

FAMOUS FOR:  Danny is one of the lead vocalists and the lead guitarist for pop-rock band McFly. 

He is also a coach on The Voice UK. 

BARRY MCGUIGAN 

AGE: 63

OCCUPATION: Retired professional boxer

FAMOUS FOR:  Barry was nicknamed The Clones Cyclone and held the WBA and lineal featherweight titles from 1985 to 1986. 

GK BARRY

AGE: 25

OCCUPATION: TikTok star 

FAMOUS FOR: Grace is known for her comedic commentary on culture, lifestyle, and fashion. She has over 3.6 million followers and recently joined the Loose Women panel. 

DEAN MCCULLOUGH 

AGE: 32

OCCUPATION:  Radio 1 DJ 

FAMOUS FOR:  Radio 1 DJ Dean has been signed by I'm A Celeb bosses, in the hope that he will ruffle feathers with his outspoken views. 

Earlier this year it was announced Dean would be taking over the BBC Radio 1 Early Breakfast Show, after previously fronting the afternoon slot.  

JANE MOORE  

AGE: 62

OCCUPATION: Journalist

FAMOUS FOR:  Jane is best known as a panellist and anchor of Loose Women between 1999 and 2002.

She returned as a regular panellist from 2013 onwards.

Jane takes on the challenge following her high-profile split from husband of 20 years, Showbiz agent, Gary Farrow. 

MELVIN ODOOM  

AGE: 44

OCCUPATION: DJ and TV presenter

FAMOUS FOR: His work on radio. Melvin was previously courted by I'm A Celeb bosses back in 2021, but turned down the offer at the last minute.

He also had a primetime stint on Strictly back in 2016.

COLEEN ROONEY 

AGE: 38

OCCUPATION: WAG

FAMOUS FOR: Wagatha Christie case against arch rival Rebekah Vardy.

Reports claim that she has been offered the biggest deal in the show's history, exceeding Nigel Farage's £1.5million from last year.

ALAN HALSALL  

AGE: 42

OCCUPATION: Actor 

FAMOUS FOR: Coronation Street actor Alan Halsall was forced to withdraw from I'm A Celeb last year, after undergoing ACL Reconstruction surgery.

Bosses have now convinced the actor to sign up again, and no doubt he will draw in a huge fanbase thanks to his long-running role as Tyrone Dobbs on the soap. 

TULISA  

AGE: 36

OCCUPATION: Singer and former X Factor judge 

FAMOUS FOR: Tulisa reunited with N-Dubz last year for a tour after first finding fame with the band in 2007.

In 2011, she became a judge on The X Factor and went on to launch her debut solo album, The Female Boss. 

She released her fourth album with N-Dubz last year.