People Are Convinced Kendall Jenner’s New Tequila Promo Is Blatant Shade Towards Sydney Sweeney’s Naked Sports Ads
by Leyla Mohammed · BuzzFeedPosted on Nov 11, 2026 UTC
This week, Kendall Jenner starred in a new commercial for her alcohol line, 818 Tequila.
In the ad, which was shared on YouTube and Instagram, Kendall appears to walk naked through a luscious meadow — with various props covering her body — while a narrative voice says, “Some things don’t need dressing up. They’re better stripped down.”
While Kendall poses seductively, the narrator continues, “818 Tequila is the same way. No added flavors, no added sweeteners, nothing artificial.”
The narrator then says, “It’s practically naked, which means Kendall Jenner is…” before Kendall appears wearing what’s revealed to be an off-shoulder dress and says, “Not naked at all.”
“It’s the tequila. The tequila’s naked,” she adds. You can watch the commercial right here.
Reacting to the ad, several people quickly drew comparisons to Sydney Sweeney’s viral nude Novig commercials, which took the internet by storm earlier this year.
As I’m sure you’ll remember, Sydney appeared naked in a September commercial for the sports betting app, which she joined as a strategic partner and equity holder, covering parts of her body with pieces of sporting equipment.
The ad was widely deemed “vulgar,” with fans — and some athletes — criticizing its sexualization of women in sports.
Sydney later doubled down, appearing topless in another Novig ad last month. “There are grown men making spreadsheets to bet on what colour underwear I’m wearing. I mean... I’m flattered?” she said to the camera.
“this is genuinely just embarrassing,” read one popular comment with over 25,000 likes, while other users accused Sydney of “setting women back.”
/ Via instagram.com
With this in mind, several people speculated that Kendall’s recent 818 ad — and her “not naked at all” line — were a pointed dig towards Sydney.
“Was this a diss at Sydney??” one person asked, while someone else agreed, “I think it’s a jab at sweeney.”
“sydney sweeney could never,” another person said, while one more user commented, “this is what that sports ad wanted to be.”
“sydney sweeney this is how you make an ad,” one X user tweeted. “The concept is beautiful and artistic, she is mimicking being in the garden of Eden and it shows that the nudeness was an illusion at the end. It’s clever,” someone else said.