"Very 2026": Rachel True Called Out Bratz For Sending "The Craft" Dolls To Influencers While Apparently Leaving Out The Original Cast

Posted on Oct 21, 2026 UTC

Imagine this: You star in a cult-classic movie, have a doll made in your likeness 30 years later, and then watch influencers get the doll for free while you wait for yours to (hopefully) arrive.

While not the most relatable of scenarios, it's the one The Craft star Rachel True has found herself in. And she says she's not super stoked about it.

The actor, who played teenage witch Rochelle Zimmerman in the 1996 supernatural horror film, took to X to call out Bratz over its promotional rollout for a new collection of dolls inspired by the movie.

The collection commemorates the movie's 30th anniversary and features dolls made after its four main characters: Rochelle, Nancy Downs (Fairuza Balk), Sarah Bailey (Robin Tunney), and Bonnie Harper (Neve Campbell).

"This is amazing! Now I have an official Funko pop doll & official Bratz doll!!" True wrote on X on October 12 when she first heard of the collaboration. "It’d be even more amazing if the actors got a cut of the hot topic/ doll moola," she added.

However, she returned to X over a week later to bring up the issue again, writing, "Bratz sending influencers The Craft dolls, but not sending the cast a set is very 2026" on October 20. According to True, the brand sent promotional dolls to social media influencers but not to the actors who actually brought those characters to life.

"Also I wish my legs were that long," joking about the accompanying image.

And to her credit, you don't have to look far to find the many videos from various influencers published in the past few days featuring unboxing videos of the product and tagged thank-yous to the brand that sent them.

Yet True isn't the only one questioning the company's priorities. The actor's posts have sparked a conversation about how brands capitalize on movies and their legacies without feeling the need to involve the performers responsible for those legacies in the celebration.

On X, one commenter wrote how Bratz's "same face syndrome" dolls are problematic "because these characters are so synonymous with these actors."

This feels especially relevant for True, whose role of Rochelle was originally written for a white actor. She has said that she "relied on 'smoke and mirrors'" to win the role.

"It's a big movie in terms of my career, but it's also a big movie for Black people out there," she told Yahoo in 2020. "It's one of the first teen movies that wasn't a Black teen movie or a white teen movie."

Many pointed out the irony of a brand celebrating an iconic group of fictional women while overlooking the actual women portraying them.

There's also the fact that the Nancy doll is $70 on its own, whereas the other three come in a package deal for $120.

Not to mention, all of the dolls are currently sold out.

The timing makes the controversy especially unfortunate for Bratz, which launched the collab on October 15, just in time for Halloween and the movie's 30th anniversary.

If you're disappointed about not snagging one of the Bratz x The Craft dolls, one X user found a DIY-ish hack: "You can get her as 'Rochelle,'" wrote @moonlighttsouls, attaching a photo of the Bratz doll Yasmin. "She looks just like her, and it's cheaper."

And if a buying cheaper Bratz doll isn't working for you as a replacement, here's a tutorial on how to DIY a set of Barbies into the cast of The Craft, too. Good luck out there!

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