EXO sparks comeback buzz with mysterious street promo ahead of 'REVERXE'

EXO has heightened anticipation for their New Year comeback through a unique promotional campaign.

Ahead of the release of their 8th full-length album 'REVERXE' on January 19 KST, EXO drew attention by unveiling a cinematic trailer based on their overarching universe storyline. They further fueled excitement by performing new tracks I’m Home and Back It Up for the first time at a fan meeting and MMA 2025, respectively. With that, their ongoing promotions have continued to capture widespread interest.

After business cards featuring cryptic messages were spotted at Gocheok Sky Dome—where MMA was held—and near the SM Entertainment building, a mysterious “black cloak group” appeared across major areas of Seoul including Gangnam, Seongsu, Euljiro, and Hongdae on December 26. The group was seen wearing outfits emblazoned with the 'REVERXE' logo and EXO’s team slogan "WE ARE ONE".

Many passersby who encountered the black-cloaked figures expressed curiosity, taking photos and even following their procession, creating a striking scene. On EXO’s official social media channels, short-form content and universe-related images themed around the black cloak group were released sequentially, adding to the fun of interpreting their meaning.

On December 29th KST, EXO also shared a “mystery deduction quiz” via their official X account to help fans better understand the universe storyline behind 'REVERXE'. Fans around the world have actively participated, sharing their own theories and working together to solve the clues, generating explosive engagement.

EXO’s 8th full-length album 'REVERXE' will be released on January 19 at 6 PM KST across major music platforms.

SEE ALSO: EXO to reunite with fans through comeback showcase following long-awaited return

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