AND2BLE’s Ricky becomes face of luxury skincare brand ahead of debut

Ricky of AND2BLE has been selected as the new global ambassador for skincare brand 'BLÉ DE FONTY'.

The brand announced the news through its official social media channels on May 6, introducing Ricky as its latest global face.

BLÉ DE FONTY is known internationally and was previously selected as an official banquet gift brand for the Brunei royal family. Ricky’s refined visuals are expected to create strong synergy with the brand’s luxurious and sophisticated image.

In the newly released campaign images, Ricky appeared in an all-black suit styling, showcasing a chic and polished charm. His deep gaze and restrained facial expressions further highlighted his ability to embody the brand’s concept.

With this appointment, Ricky has already established himself as a rising “beauty icon” even before AND2BLE’s official debut. As interest from the advertising industry continues to grow, he is expected to expand his presence both domestically and internationally through various activities.

Meanwhile, AND2BLE is set to release its first mini album, “Sequence 01: Curiosity,” on May 26. The album marks the beginning of the group’s journey and explores the theme of “curiosity,” described as one of humanity’s earliest instinctive emotions.

The group will also hold an online and offline fan showcase at Blue Square SOL Travel Hall on the same day at 8 PM, officially kicking off debut promotions.

Following their debut, AND2BLE plans to meet fans through arena-scale “showcon” performances across four Asian cities, beginning at Jamsil Indoor Stadium from June 19 to 21 before continuing to K-Arena Yokohama, Kobe, and Macau.

SEE ALSO: AND2BLE to launch debut with global showcase event

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