TWS selected as ambassador for 'The Hyundai Global Project' to connect Korean and Japanese trends

02 Jul 2026, 12:30 by spjw99 · allkpop

Rising K-pop group TWS is set to become a trend-maker connecting Korea and Japan, as they have been selected as the new ambassadors for Hyundai Department Store's 'The Hyundai Global Project'.

Pledis Entertainment announced on July 2 that TWS will serve as the face of the new K-content export platform. 'The Hyundai Global' is designed to discover promising domestic brands and introduce them to major overseas markets. The project will kick off with a flagship store opening in the heart of Harajuku, Tokyo, on July 10.

As ambassadors, TWS will lead various promotional activities centered around the new store. These include releasing online collaboration content and hosting special events, such as distributing unreleased photocards, to help Japanese consumers connect with K-brands in a friendly way.

Hyundai Department Store explained the choice, stating, "TWS, who are gaining popularity in both Korea and Japan, is the artist that can best express the popular and trendy energy that 'The Hyundai Global' aims for. We expect our collaboration with TWS will be an effective opportunity to showcase the charm of Korean brands to local customers in Japan." The group's influence is backed by their recent success, having achieved the highest ranking among 5th generation K-pop groups on both Oricon and Billboard Japan's mid-year charts for 2026.

In addition to their new role, TWS is gearing up for a musical comeback in Japan. The group will release their second Japanese single, 'SODA SODA,' on August 4. The single will feature three tracks: the modern city-pop title song "SODA SODA," which members Kyungmin, Youngjae, and Jihoon helped compose; the B-side "Palm Tree"; and a Japanese version of "If I'm S, Can You Be My N?".

The group is also scheduled for a series of high-profile appearances in Japan, including performances on Fuji TV's '2026 FNS Music Festival Summer', NTV's 'THE MUSIC DAY 2026', and major festivals like 'Summer Sonic 2026' in August.

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