ALPHA DRIVE ONE emerges as rising force in advertising
by Minsoo-Kim · allkpopALPHA DRIVE ONE is quickly gaining attention as a rising powerhouse in the advertising industry.
Formed through Mnet’s survival program 'Boys 2 Planet,' the group made a strong debut in January with their first mini album 'EUPHORIA,' achieving notable success right out of the gate and establishing themselves as a major new K-pop act.
Even before their official debut, ALPHA DRIVE ONE had already been selected as ambassadors for a beauty brand. Following their debut on January 12, they have continued to receive a wave of offers across various sectors, including food and beverage, fashion, and beauty.
In the F&B space, the group has expanded its reach through collaborations that introduced signature products tied to their identity, strengthening both fan engagement and public appeal. In fashion, they have been chosen as models for a wide range of brands, from casual wear to eyewear, earning recognition as emerging style icons thanks to their refined visuals and strong styling versatility. Their bright and trendy image has also made them a valuable presence in the beauty industry.
Shortly after debut, ALPHA DRIVE ONE participated in all four major global fashion weeks and appeared as guests at domestic and international fashion shows, while also landing magazine cover features.
They are also set to perform at the Asia Star Entertainer Awards 2026 on May 16 at Belluna Dome in Saitama, Japan, continuing to expand their global presence.
SEE ALSO: ALPHA DRIVE ONE captivates Japan with powerful performance
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