Inside Brooklyn’s Most Electric NYFW Event Celebrating Public School and WHATMORE for Our September Covers

Toyota’s All-Electric C-HR fueled the epic party complete with interactive car confessionals and Ghetto Gastro bites.

New York Fashion Week kicked off with an undeniable surge of energy as Hypebeast brought its editorial pages to life for our Digital Cover celebration at Brooklyn’s 99 Scott. The evening brought together two generations of New York creative talent to celebrate our September cover stars: iconic streetwear pioneers Dao-Yi Chow and Maxwell Osborne of Public School, alongside the rising five-piece music group WHATMORE. Transforming the industrial warehouse space into an authentic block party, the night honored the city’s multi-hyphenate mindset—where fashion, music, and urban culture naturally intersect.

Serving as the seamless thread throughout the venue, Toyota’s all-electric C-HR was integrated directly into the rhythm of the event. The vehicle functioned as an interactive hub for attendees. Guests climbed into the backseat of the all-electric C-HR to record raw “car confessionals” and snap high-energy photo booth shots framed with custom event artwork. Adding an element of play, guests were handed branded keychains upon entry, testing their luck to unlock an in-car lockbox stocked with a curated road-trip style tote filled with Public School merch and JBL speakers.

The physical environment tapped into classic New York iconography, featuring a custom newsstand-inspired merch booth set up in the center of the space. In a direct nod to the September digital covers, the booth served limited-edition “No Tricks in ‘26” graphic tees designed by Public School. Styled in the visual language of vintage newsprint, the shirts were handed out to guests straight from street-vendor racks and clear newspaper dispensers, turning the distribution of ephemera into a memorable design moment.

Music powered the atmosphere from start to finish, keeping the crowd engaged throughout the three-hour gathering. Blu DeTiger set the initial tone from the DJ booth with an electric set while attendees enjoyed curated bites from culinary collective Ghetto Gastro. The marquee moment arrived when WHATMORE took the stage, delivering a high-octane 20-minute set that showcased their signature blend of genres, bringing the room’s energy to a peak as fellow creatives, artists, and NYFW tastemakers looked on.

The launch event proved that modern NYC culture will always thrive in the creative spaces of fashion and music. Supported by Toyota, the night successfully bridged the gap between digital covers and physical community, celebrating architects like Public School and WHATMORE who built the culture and the new generation driving it forward.

Make sure to read our cover stories on Public School and WHATMORE from our September Digital Covers.