Streetsnaps: How Gia Seo Turns the Everyday Target Bag Into Her Main Character Accessory

The stylist-turn-creative director blends high-impact style with everyday errands using smart layering, statement footwear, and unexpected pops of color.

In the landscape of modern styling, few creatives command color, texture, and unexpected proportion quite like Gia Seo. As a creative director, wardrobe stylist, and resident maximalist in New York City, Seo has built a reputation for turning outfit assembly into an art form. Known for her expressive, narrative-first aesthetic, she treats personal style as a continuous conversation between high-end design and everyday utility.

Stepping onto the streets of Manhattan, Seo effortlessly integrates Target’s iconic bullseye reusable bag into two distinct, everyday looks. In her first outfit, she leans into classic city tailoring with a twist, pairing a KBB by KAHLANA belted trench coat with a pleated, mixed-pattern plaid midi skirt and sharp black leather boots. Rather than treating the vibrant red-and-white bag as an afterthought, she wears it slung over her shoulder as a graphic anchor that breaks up traditional autumnal tones.

For her second look, Seo pivots to a more relaxed, downtown energy. She styles the KBB by KAHLANA low-rise jeans alongside an embroidered cream button-up detailed with black rosettes, accessorizing with studded platform clogs, slim sunglasses, and a green pepper keychain hooked to her belt loop. Here, the red bag acts as a bold pop of color against neutral denim, proving how easily a hyper-functional bag can double as a deliberate statement piece when layered into a well-curated fit.

For Seo, a bag’s true value lies in how seamlessly it moves through the chaos of a full city day. Whether she’s carrying fabric swatches between studio visits, grabbing morning coffee, or hauling afternoon market pickups, the canvas bag shifts from pure utility to style component without missing a beat. It’s an approach to dressing that mirrors her broader design philosophy: high-impact style doesn’t require overthinking, but just takes the right piece caught in the act of living.