Anya Taylor-Joy, Jisoo and Willow Smith Join the Dior Perfumes Universe

For Dior Addict, the A-list ambassadors of Dior Perfumes debut Rosy Glow, Peachy Glow and Purple Glow by Francis Kurkdjian.

There’s a world where beauty and brilliance become one and that wholly belongs to Dior. 

The luxury house has always set the standard, introducing iconic innovations—like the Dior Addict line—that have completely changed the trajectory of the beauty industry, and isn’t stopping anytime soon. Continuing to craft collections that feel both timeless and trend-forward, Dior is set to still reign supreme in 2026 as the brand and its A-list ambassadors — Anya Taylor-Joy, Jisoo and Willow Smith — debut three dazzling additions to the Dior Perfumes family: Rosy Glow, Peachy Glow, and Purple Glow fragrances.

Made with the modern girl in mind, the latest launch spotlights some of the world’s hottest stars as they embody the three new Dior Addict perfumes — brought to life by Dior’s Perfume Creation Director, Francis Kurkdjian — this time through film. As a cult-favorite franchise, Dior Addict is all about living life as unapologetically, a philosophy its ambassadors bring to life in both their professional and personal lives. The three superstars share a unique understanding of how beauty and their creative crafts can converge, speaking to that synchronicity in conversation with Hypebeast. 

“To me, a beauty routine is not just about getting ready – it’s a small ritual that helps me center my emotions and energy before stepping on stage. Just as I express a range of emotions on stage, I see beauty as another way of who I am,” says K-Pop star Jisoo. “Every time I try a new look or explore a different mood, I discover another side of myself, and in that process, my own sense of beauty continues to expand.” Multi-faceted musician Willow Smith shares how her beauty routine plays a powerful role in her artistry – and vice-versa. “For me, beauty is a frequency, not a formula. My beauty routine is less about correction and more about communion – checking in with my body, my skin, my breath,” she shares. “My artistry reminds me that beauty doesn’t need to be consistent to be true – it just needs to be intentional. It’s all about alignment. When I feel aligned internally, it naturally reflects externally.”

For award-winning actress Anya Taylor-Joy, artistic discipline requires a different standard of self-transformation – one symbolized by the Dior Addict campaign and its accompanying short film. The campaign imagery encourages the everyday girl to embrace change and pursue “total beauty,” whatever that may mean to her. Meanwhile, the campaign’s colorful visuals, captured by Drew Vickers, touches on how transformation can feel freeing. “I first fell in love with makeup through my work, as a way of transforming into character. I still love and appreciate that ritual – whether it’s getting ready to go out with friends or stepping on set.” Taylor-Joy explains. 

Along with the sweet, sensual Rosy Glow, Peachy Glow and Purple Glow perfumes, the 2026 Dior Addict collection sees this celebrity trio shine in the new sophisticated Lip Glow Oil shades, developed by Dior’s Creative and Image Director, Peter Philips. The Lip Glow Oil shades arrive in new finishes Sparkly and Glaze, alongside the forever-classic Juicy finish.

Iconic, innovative and ready to be yours, the Dior Addict 2026 collection launches December 26, 2025 at Dior.com.