Moncler and André 3000 Unite for "Pioneers in Moncler" Re/Icons Campaign

Shot by Gabriel Moses, the multidisciplinary visual film features unreleased music from the Outkast legend.

Summary

Moncler has unveiled the latest chapter of its Re/Icons campaign starring cultural pioneer André 3000

Shot by Gabriel Moses the visual campaign is soundtracked by an unreleased musical snippet from André 3000

The Moncler Re/Icons collection is available now at select Moncler boutiques and online

Luxury outerwear house Moncler has officially linked with multi-hyphenate visionary André 3000 for its latest Moncler Re/Icons campaign, titled “PIONEERS IN MONCLER.” Shot by acclaimed photographer and filmmaker Gabriel Moses, the multidisciplinary project features an artistic short film and visual stills soundtracked by previously unreleased music from André 3000, marking the artist’s first musical release in more than a year.

Expanding upon the Re/Icons chapter that launched on October 15 alongside Cher, JENNIE, and Grace Jones, the new installment utilizes mountain exploration as an overarching metaphor for pursuing extraordinary ambitions. Captured through Moses’ community-centric lens, the visual story explores André 3000’s boundary-pushing legacy spanning hip-hop with Outkast, his clothing line Benjamin Bixby, and his critically acclaimed, Grammy-nominated instrumental record New Blue Sun. When first introduced to the Moncler Re/Icons 2026 collection, the artist opted to wear and carry every piece simultaneously, assembling a sculptural silhouette that echoes the gear-heavy kits of historic alpine explorers.

The overarching ethos of the visual project—“Don’t just follow a path. Create your own mountains”—was conceived spontaneously on set. Confronted by a minimal black studio backdrop, André 3000 requested chalk to hand-draw an expansive mountain landscape directly across the wall. This impromptu creative gesture became the defining visual framework of the campaign, complemented by a new musical snippet that follows his 2025 EP 7 Piano Sketches.

The Moncler Re/Icons collection is available now at select Moncler retail stores and online.