PUMA Says Farewell FENTY & SKIMS Reveals First China Store in This Week's Top Fashion News

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Summary

• Gucci and Drake’s NOCTA secured major sports deals via an F1 title sponsorship and Canadian World Cup kits.
• SKIMS and Aimé Leon Dore expanded brick-and-mortar retail with spaces in Hong Kong and Dubai.
• Chanel restaged its Métiers d’Art collection in Seoul, and Rihanna reportedly concluded her FENTY x PUMA partnership.

Rihanna and PUMA Reportedly Conclude FENTY Partnership

Rihanna’s FENTY x PUMA partnership has reportedly concluded after a three-year contract, expanding on the initial partnership that began more than 10 years ago. The artist originally joined the brand in 2014, driving mid-2010s streetwear trends, and revived the relationship in March 2023 after her Super Bowl halftime performance. Her second stint introduced lifestyle models like the Avanti and the Creeper Phatty but did not match the sales impact of her initial run. Last week, paparazzi photographed her in New York City wearing Jacquemus x Nike Moon Shoes, prompting free-agency rumors. Sources stated the split was amicable and noted that creative partner A$AP Rocky’s collaborative deal with PUMA was also winding down, signaling a broader strategic reset for the sportswear company.

Gucci Enters Formula 1 as Alpine’s New Title Sponsor

Gucci signed a multi-year agreement to become the title sponsor for the Alpine F1 Team beginning in the 2027 season. The Kering-owned brand replaced Austrian water treatment firm BWT, making this the first time a luxury fashion house secured a primary title partnership with an F1 constructor. The team will race under the name “Gucci Racing Alpine Formula One Team.” Championed by Kering CEO Luca de Meo and executive advisor Flavio Briatore, the deal was estimated at $50 million to $60 million USD per season. Early previews showed a black car livery featuring Gucci’s red and green stripes and a gold interlocking “G” logo. The fashion house also agreed to design off-track apparel and performance gear for the crew.

Kim Kardashian’s SKIMS Announces Historic Hong Kong Store Opening

SKIMS announced its first physical storefront in China through an expanded partnership with luxury retailer Lane Crawford. The flagship location is scheduled to open in November 2026 at Hong Kong’s Times Square. Co-founded in 2019 by Kim Kardashian and Jens Grede, the shapewear and loungewear brand initially operated purely digitally in the region, but the announcement signals an Asian expansion strategy. Kardashian cited Hong Kong’s style influence as the primary reason for establishing a permanent brick-and-mortar space there. Grede shared that physical retail remained important for consumer engagement and that the new location positioned the label to scale across the Asian market.

Chanel in Seoul: Matthieu Blazy Breaks Down His Historic Métiers d’Art 2026 Show

Creative director Matthieu Blazy restaged his debut Métiers d’Art collection for Chanel at the Centre Pompidou Hanwha in Seoul. Relocating the show from New York, Blazy noted similarities in the cultural energy of both cities. He based the collection on everyday utility, pulling specific elements from the Chanel archives. The runway featured animal prints originally favored by Gabrielle Chanel alongside pop-culture references like superhero-inspired “Spider-Man” and “Superman” looks and a popcorn tweed suit. The presentation highlighted the work of the Parisian artisans at le19M, with Blazy emphasizing hand-craftsmanship over machine production. The show was a mix of different eras, drawing on the 70s and Art Deco styles to reflect the manner in which people combine vintage and contemporary clothing on city streets.

Aimé Leon Dore’s First Dubai Pop-up Delivers a 360 Flagship Experience

Aimé Leon Dore opened a six-month pop-up in Dubai. This space launched “Ounass Stage,” a physical retail concept by luxury e-commerce platform Ounass, bringing founder Teddy Santis’s menswear line to the Middle East. Similar to the brand’s Mulberry Street and London locations, the interior design featured specific installations, including a basketball sculpture by artist Tyrrell Winston, mid-century vintage items, and a custom Aimé Leon Dore Porsche 911SC. The Dubai outpost also housed the Café Leon Dore concept. It featured the brand’s standard custom La Marzocco Linea 2 espresso machine, replicating the cafe layout seen in its permanent global flagships.

Drake’s NOCTA and Nike Tease Upcoming 2026 Canada Soccer Collection and Cryoshot SP

Drake’s NOCTA, Nike, and Canada Soccer (CANMNT) released a football capsule for the 2026 FIFA World Cup. The collection featured the “X2: NIKE ‘26 COLLAB KITS,” outfitting the Canadian Men’s National Team ahead of their tournament co-hosting duties. The release also included a new footwear model, the NOCTA x Nike Cryoshot SP. Modeled after retro soccer cleats, the sneaker featured a “University Gold” leather upper and a fold-over tongue with NOCTA branding. The shoe utilized a clear, translucent midsole containing traction studs that looked frozen inside the rubber. The apparel and footwear collection was slated for a summer release.