Burna Boy Brings His Inner Circle Into the Spotlight For Latest On Campaign

Showcasing two exclusive colorways of the Cloudmonster and THE ROGER Clubhouse sneakers.

by · Hypebeast
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As Burna Boy embarks on his European takeover, On has teamed up with the Grammy Award-winning artist for a new footwear collection, reimagining the Swiss sportswear label’s staple silhouettes.

To mark the limited-edition drop, Burna Boy brings his inner circle to the forefront of the accompanying campaign, “No Giant Stands Alone.”

With imagery shot by London-based photographer Ronan McKenzie and behind-the-scenes doc-style video by Bafic, the visuals get the Afrobeats artist alongside the people who have helped shape his career. Featuring his sister, Ronami and his mother, Bose – both part of his management team – as well as his dancers, vocalist and his band The Outsiders, the campaign serves as an intimate look at life behind the stage.

Reworking two of On’s staple silhouettes: the Cloudmonster and THE ROGER Clubhouse, both sneakers arrive in tonal colorways, with the former in a full-red “Sienna/Sienna” and the latter in a clean “White/Mars” white makeover.

The Cloudmonster BB and THE ROGER Clubhouse BB are available to shop now exclusively on the On website and Foot Locker.