Gitoo Wright’s Day in the Life Reflects the Rhythm of Brooklyn Hustle

The casting director blends personal morning rituals with high-energy fashion calls while stepping through the five boroughs in classic Timberlands.

To truly understand New York City’s creative pulse, you have to look at the people who move through it with an unshakeable sense of self.

Jorge “Gitoo” Wright—a Brooklyn-born model, host, and casting director—embodies that distinct energy: effortless confidence grounded in authentic hustle. On any given day, Gitoo traverses the five boroughs in his signature yellow Timberland boots, balancing high-energy creative sets with quiet personal rituals. For Gitoo, style is an evolving armor rooted in identity, memory, and the raw grit required to make it in the city he calls home.

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Every morning begins far away from the chaotic noise of the city streets. Long before phone notifications start piling up and casting briefs demand his attention, Gitoo takes a moment to center himself inside his apartment.

Opening the wooden shutters to flood his room with natural daylight, he sets a deliberate pace for the hours ahead. “First things first I do in the morning is I let the sun in. That really keeps me grounded. Me and the sun are best friends. Sun moisture a good look. That’s what keeps me grounded,” he reflects. It’s this foundational beat—Grounded—that prepares him to tackle the relentless demands of New York’s fashion landscape while keeping his creative compass aligned.

Once his mind is set, physical movement becomes his next essential outlet. Stepping out into the morning crispness, Gitoo makes his way to the local gym to swap his Timberlands for training shoes and wrap his hands for a rigorous boxing session. Shadowboxing under the dim lights of the gym ring is a vital mental reset. “I’ve been boxing for a couple of years now. It’s definitely become like my ritual. You know, I’m either shadowboxing or hitting the bag, releasing everything that needs to be released. If I’m not sweating before 3 p.m., then I’m doing something wrong.” This daily Ritual provides the physical stamina and sharp focus necessary to navigate the city’s fast-moving industry.

Returning to his desk, Gitoo shifts gears into his role as a casting director—a position where his personal taste directly shapes the cultural aesthetic of modern fashion. Sifting through printouts, polaroids, and digital grids, his approach relies entirely on raw intuition rather than fleeting industry trends. “As a creative in New York City, I heavily rely on my instincts. I’d like to say I represent the underrepresented in my castings and oftentimes people that I cast would never think that they can model and go on to have that as a full career,” Gitoo explains. Operating on pure Instinct, he continuously champions diverse faces, opening doors for non-traditional models and redefining who gets to occupy space on international runways and global campaigns.

Gitoo’s deep connection to style is rooted in family memories and the street-level heritage of Brooklyn. His relationship with iconic footwear began long before he became an industry tastemaker. “I have two sisters and one brother, and back in the day used to be able to get Timberlands buy one get one 50% off by, so my mom would get me a Timberland and then 50% off for my brother and then my sister.” Gitoo recalls with a smile. Those early family trips to pick up seasonal boots cemented his lifelong love for the brand’s classic silhouettes, building a personal wardrobe legacy that spans decades.

As the afternoon transitions to evening, Gitoo steps back out onto the pavement, stepping down brownstone stairs and hopping onto a CitiBike to coast through the neighborhood. Whether pairing his boots with tailored pants or casual shorts, his footwear choices reflect the authentic spirit of his hometown. “So I always wear my beef and broccoli. I always will have my cheese on cheeses. I’m from New York, I’m from Brooklyn. We do what we want, so we rock our Timbs all year round.” Moving effortlessly between neighborhood corners and creative hubs, his wardrobe remains an unmistakable expression of New York individualism.

Gitoo’s journey captures the foundational GRIT that defines New York’s creative community—Grounding oneself in ritual, trusting one’s instincts, and honoring authentic heritage. Through his work as a casting director, host, and style icon, he proves that true influence isn’t manufactured; it’s built daily through passion and self-expression.

As Gitoo rides down the tree-lined streets of Brooklyn in his Timberlands, he serves as a living testament to the timeless connection between classic New York style and the relentless drive of the creators who keep the city moving forward.