BELOWGROUND: Landmark’s Premier Creative Destination Marks Its Grand Reopening

Anchored by Gallery HBX and Hypebeans.

by · Hypebeast
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND
Courtesy of BELOWGROUND

Summary

  • BELOWGROUND reopens at Landmark in Hong Kong with a modular, industrial design for pop-ups and immersive retail
  • The space also introduces Gallery HBX, a curated space bridging contemporary art, fashion and accessible lifestyle collectibles
  • Next to the concept store is Hypebeans, operating as a minimalist social hub serving artisanal coffee and pastries

BELOWGROUND has officially unveiled its newly transformed space at Landmark, Hong Kong, marking a significant evolution in its mission to bridge the gap between luxury, subculture and creative expression. Reimagined with a focus on fluidity and modularity, the grand reopening introduces a dynamic retail environment designed to host ever-changing pop-ups, limited-edition drops and immersive brand experiences. The redesigned subterranean concourse, conceptualized as a cultural hub, features a versatile layout that defies traditional retail boundaries, allowing for seamless transitions between artistic installations and high-traffic retail. The interior design reflects a minimalist, urban aesthetic, utilizing industrial materials and modular fixtures to invite a constant sense of discovery for Hong Kong’s fashion-forward community.

Courtesy Of Belowground
Courtesy Of Belowground
Courtesy Of Belowground
Courtesy Of Belowground

Elevating the artistic dimension of the space is the debut of Gallery HBX, a dedicated exhibition and retail concept that integrates the worlds of contemporary art and lifestyle. Serving as a refined extension of the HBX global platform, the gallery aims to make art more accessible by featuring curated works from both emerging and world-renowned artists. The space is meticulously designed to allow visitors to engage with artworks in an intimate setting, frequently hosting collaborative exhibits that intersect with fashion and design. Whether showcasing original canvases or limited-edition art collectibles, Gallery HBX acts as a sophisticated bridge that allows patrons to explore the cultural narratives driving the modern creative landscape.

Courtesy Of Belowground
Courtesy Of Belowground
Courtesy Of Belowground

Rounding out the reopening experience is the arrival of Hypebeans, the community-driven coffee destination that infuses a lifestyle element into the Landmark location. Beyond offering a premium selection of artisanal brews, Hypebeans is conceived as a social gathering point where visitors can recharge and connect within the creative ecosystem of BELOWGROUND. The space reflects a minimalist, modern aesthetic that complements the surrounding retail and art installations, emphasizing quality and craftsmanship in every cup. By blending high-quality caffeine culture with a passion for creative dialogue, Hypebeans completes the subterranean experience, providing a multi-sensory environment where art, fashion and social life converge seamlessly.

BELOWGROUND
Basement, 15 Queen’s Road Central, Hong Kong