Kith West Hollywood Reopens With a New Design, "Ronnie’s Pronto," and an Exclusive New Balance Drop
Taking over the ground floor of Sunset Blvd, Ronnie Fieg’s redesigned LA flagship introduces multi-sensory VIP studios, a brand-new eatery, and a highly anticipated 99X sneaker collection.
by Joyce Li · HypebeastSummary
- Kith has officially reopened its completely redesigned and expanded West Hollywood flagship on Sunset Boulevard
- The massive ground-level expansion introduces “Ronnie’s Pronto,” a new grab-and-go eatery offering New York classics, signature “Pronto Freezes,” and a full Kith Treats bar
- To celebrate the grand reopening, Kith is dropping a new collaborative New Balance Made in USA 99X Series, featuring the 990v3, 990v4, 992, and 993 in signature Kith Palette hues
Nearly a decade after first touching down in Los Angeles, Ronnie Fieg is completely redefining Kith‘s West Coast footprint. Moving from its original lower-level space, Kith West Hollywood has massively expanded to take over the ground floor of 8500 Sunset Boulevard. Designed in collaboration with architect Ben Porto, the entirely transformed flagship merges the brand’s elevated, minimalist luxury with the relaxed, sun-drenched aesthetic of Southern California. Beyond just a retail space, the new location introduces major hospitality concepts, proving once again that Kith is a comprehensive lifestyle ecosystem.
Standing prominently on the corner of Sunset and La Cienega, the new exterior makes an immediate statement with Resawn Kebony Shou Sugi Ban wood cladding and lush landscaping. Inside, the space flows through distinct, meticulously designed rooms featuring custom woodwork by Mark Jupiter, Venetian plaster, and travertine accents. A curved, structural Footwear Gallery serves as the architectural bridge between the Men’s and Women’s apparel sections, while Kith Kids maintains its signature dreamy aesthetic with Emerald Quartzite, custom checkerboard cubbies, and cloud motifs.
Pushing the boundaries of a traditional flagship, Kith West Hollywood introduces two brand-new experiential concepts. The Apothecary offers a curated selection of fragrances, essential oils, and wellness products. Meanwhile, the ultra-exclusive VIP Studio offers top-tier clientele panoramic views of Downtown LA and an unparalleled auditory experience. The room is anchored by a custom Kith Records McIntosh sound system, boasting screen-printed face plates, dual turntables, and towering XKRT1.1K speakers equipped with 70 drivers for professional-grade bass.
On the hospitality front, the reopening marks the debut of Ronnie’s Pronto. Fieg’s latest culinary venture is a grab-and-go eatery that reimagines New York deli classics for an LA audience. Featuring an outdoor promenade, the menu highlights breakfast and lunch sandwiches, an espresso bar with ceremonial-grade Nodoka matcha, and signature “Pronto Freezes.” Naturally, the space also houses a dedicated Kith Treats counter serving up local, West Hollywood-exclusive ice cream specials.
No Kith store opening is complete without a massive footwear drop, and Fieg is delivering heavily for LA. To commemorate the new Sunset Blvd era, Kith is teaming up with New Balance for a new Made in USA 99X Series, bringing the 990v3, 990v4, 992, and 993 to life in staple Kith Palette tones. With world-class architecture, new food concepts, and serious sneaker heat, Kith West Hollywood is officially the city’s newest must-visit retail destination.
Kith West Hollywood
8500 Sunset Blvd, corner of Sunset & La Cienega
Los Angeles, CA