Audemars Piguet Shut Down Bürgenstock With Keinemusik

Welcoming the German electronic group to play their booming beats as part of the “Audemars Piguet & Music” initiative.

Audemars Piguet is counting to grow its influence in music. Last Month, the Swiss luxury watch brand held an impactful event atop Lake Lucerne, welcoming hundreds of partners, influencers, and customers to enjoy an unforgettable night packed with booming beats.

For its latest activation, the brand partnered with German electronic group Keinemusik in Bürgenstock, celebrating their unparalleled success between the Swiss Alps. The event forms part of AP’s “Audemars Piguet & Music” initiative, marking its fifth year by championing bold artists changing the game.

“The collaboration between Audemars Piguet and Keinemusik highlights the mutual desire to fuse immersive scenography, nature and music to provide audiences with unforgettable and exceptional experiences,” says AP CEO Ilaria Resta.

The musical experience lit up the Bürgenstock mountain summit with hours of electronic music and late-night dancing, welcoming Swazi DJ Uncle Waffles as a surprise guest. The memorable night saw Audemars Piguet shine under the moonlight, positioning themselves as a significant presence in the ever-evolving music scene.

Take a closer look at Audemars Piguet’s event with Keinemusik in the gallery above.