Sia Sells 50 Percent Stake in Catalog for $180 Million in Preparation for Big Avatar Plans

Sia has sold a 50 percent stake in her music catalog for a whopping $180 million, Rolling Stone has confirmed. TMZ was first to report news of the sale. The star closed the deal with Pophouse, the Swedish music catalog investment firm co-founded by Abba’s Björn Ulvaeus, and will be collaborating with the firm to launch an immersive digital avatar production based around her music. An official announcement is expected imminently.

The singer-songwriter’s plans to crossover into the digital realm will include a show incorporating her songs as an artist and as a writer, according to a source familiar with the deal, and utilize her vocals on global hits like Rihanna’s “Diamonds.” The show’s debut is at least a couple years out, adds the source, and may tour to select cities, though it’s still in the early stages of planning.

Pophouse’s stake in Sia’s catalog is limited to publishing and master recording rights, and does not include name and likeness. An insider estimates Sia’s songs bring in $18 million annually in writing and performance royalties. In delivering all of her top hits using her vocals and new versions of her songs, it’s poised to be a highly lucrative move for both Pophouse and Sia, who boasts some of the most impressive streaming numbers in the music industry.

Nine of Sia’s songs have hit more than a billion streams on Spotify including her collaboration “Titanium” with DJ David Guetta that sits at 2.4 billion streams. “Unstoppable,” “Chandelier,” “Dusk Till Dawn” with singer Zayn, and “Cheap Thrills” have all surpassed 2 billion, while the “Cheap Thrills” version with Sean Paul, Flo Rida-collab “Wild Ones,” “Elastic Heart,” and “Snowman” have more than 1 billion streams.

Pophouse developed the Abba Voyage show, a popular virtual residency that uses “ABBAtars” of the Swedish hitmakers (as they appeared in 1979) performing in a custom-built arena at Queen Elizabeth Olympic Park in London.

Pophouse was the founding investor of Abba Voyage when it launched in 2022 and has continued to land partnerships with some of the most popular acts in music. In 2024, Pophouse acquired the music catalogue, brand name, likeness, and trademarks of Kiss, and has plans to kick off the Kiss Forever immersive avatar show in Las Vegas in 2028.

In March, the firm announced that it had become an majority owner, alongside BMG, in the “music interests” of Tina Turner’s catalog — as well as the rights of Turner’s name, image, and likeness. In a press release, Pophouse CEO Jessica Koravos hinted at future projects involving the twice-inducted Rock and Roll Hall of Famer. “We will now set in motion a series of creative projects to celebrate Tina Turner’s remarkable music and persona and secure her legacy as the Queen of Rock n’ Roll,” said Koravos.
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Pophouse also acquired a stake in Iron Maiden’s publishing and master music rights, and the name, image, and likeness rights back in July. The company has plans to create a digital universe centered around the band’s mascot Eddie.