Nike’s turnaround story is in trouble. Its biggest problem is China
by Thomas Hale and Gregory Meyer · Australian Financial ReviewThomas Hale and Gregory Meyer
Oct 1, 2026 – 4.00pm
The excitement was palpable among the 4000 women at the start line of Nike’s “After Dark” race, a 10-kilometre run held in April under the neon lights of Shanghai’s premier shopping street.
The biggest brand in sport had whipped up some pre-race buzz by enlisting Chinese athletes to participate, including two-time grand slam tennis champion Li Na.
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