The Australian business set to make $100m this year – from Pilates
by Alice Jeffrey · Australian Financial ReviewAlice Jeffrey
Oct 27, 2026 – 5.00am
For a workout that doesn’t need any equipment or fancy accessories, the industry that has grown around Pilates is curious. Once the domain of prisoners, it has been thoroughly gentrified and given a luxury makeover. Private classes can cost more than $150, and fashion has jumped on the trend. You can buy Dior leggings for your next session or invest in Celine’s Pilates accessories and workout range.
It was a shift Emma and Ben Stallworthy, who owned the chain Pinnacle Health Club, saw coming. “During the lockdowns we trialled hiring out equipment from our gyms and hosting classes via Zoom. Reformers were always the most popular,” Emma says.
Loading...
Save
Log in or Subscribe to save article
Share
Copy link
Copied
Copy link
Copied
Share via...
Gift this article
Subscribe to gift this article
Gift articles to anyone you choose each month when you subscribe.
Already a subscriber? Login
Read More
Latest In Healthcare & fitness
Fetching latest articles