The Australian brand making New Yorkers stop and shop
by Lauren Sams · Australian Financial ReviewLauren SamsFin editor, deputy editor AFR Magazine and fashion editor
Oct 21, 2026 – 5.00am
″It’s hard to get 10 years of the business into an hour’s chat,” says Posse founder and director Danielle Mulham.
It’s especially hard when your business started life in your parents’ spare room with you and your sister packing orders, and is now a global success story with a range of pretty-meets-preppy clothes worn by the likes of Meghan Markle and Julia Roberts. It figures that Mulham, soft-spoken but effusive, has a lot to say.
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Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty. Email Lauren at lauren.sams@afr.com
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