Alex Vynokur bet the house on ETFs. He won

Lauren Sams and , Iona Rennie
Jul 29, 2026 – 5.00am

The exchange-traded funds market has revolutionised the world of investing, attracting a whole new generation of first-time investors.

After immigrating to Australia from Soviet Ukraine, Alex Vynokur saw this burgeoning market and founded ETF provider Betashares in 2009.

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• How I Made It
• ETFs
• Investing
• Betashares
• Ukraine
• Start-ups
• Success stories
• Careers
• Entrepreneur

Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty. Email Lauren at lauren.sams@afr.com

Iona RennieProducerIona Rennie is a producer at The Australian Financial Review.

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