Nike’s excruciating struggle to be cool
by Amanda Chicago Lewis · Australian Financial ReviewAmanda Chicago Lewis
Jun 19, 2026 – 5.00am
Doechii, the rapper, is cool. First she went viral on TikTok. Then her lewd, braggadocious flow earned her Best Rap Album at the 2025 Grammys.
By the time Pharrell Williams dressed her in Louis Vuitton at the Met Gala last year, the 27-year-old Florida native embodied all the qualities of an It Girl.
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