How Jason Daniel went from ‘loose kid’ to the Young Rich List
by Carrie LaFrenz · Australian Financial ReviewCarrie LaFrenzSenior reporter
Jason Daniel learnt to hustle early. His parents owned a plant nursery and as a teenager, he regularly helped his mum, Marisa, sell at the Sunday markets. He also was an aspiring BMX freestyle rider, having grown up on acreage in Logan, outside Brisbane. Known among his mates for having a willingness to try nearly anything, one weekend he tried to hit a double jump and was given the nickname of “loose kid” by some older riders. The name stuck.
LSKD, his fitness and apparel business – and a shortened version of that “loose kid” moniker – brings these formative experiences together. It began when, as a 15-year-old racing motocross, Daniel designed T-shirts and stickers, which his mum sold while watching him compete on weekends.
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Carrie LaFrenzSenior reporterCarrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
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