‘They were bloody mean’: The lonely road to Ozempic’s eureka moment

by · Australian Financial Review

Michael SmithHealth editor
May 1, 2026 – 5.00am

Lotte Bjerre Knudsen arrives for lunch on foot and in a blaze of colour. I spot her mane of red hair and oversized glasses a mile off as she strides at a cracking pace along Sydney’s historic Finger Wharf in Woolloomooloo.

“Got to keep your steps up,” says Knudsen, 62, as she asks if we can switch tables to get out of the blazing Sydney sun.

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Michael SmithHealth editorMichael Smith is the health editor for The Australian Financial Review. He is based in Sydney. Connect with Michael on Twitter. Email Michael at michael.smith@afr.com

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