Why Anna Quan is letting real women influence the designs
by Lauren Sams · Australian Financial ReviewLauren SamsFin editor, deputy editor AFR Magazine and fashion editor
Nov 11, 2026 – 5.00am
The collapse of multi-brand retailers such as Saks Fifth Avenue and Neiman Marcus, and closer to home the uncertainty around the future of David Jones, does not faze designer Anna Hoang – despite her running a wholesale fashion business.
“The fact that retail is crumbling has been a good thing – I give less of a shit,” says Hoang, whose runs the Sydney-based brand Anna Quan. “I’ve been trained that I need to be in Net-A-Porter, Matches, every big retailer. Wholesale was so important, but those models are collapsing, and so I think this is a good time to start questioning who I am designing for.”
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Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorLauren Sams is the editor of Fin Magazine, The Australian Financial Review’s luxury quarterly edition. She is also the deputy editor at The Australian Financial Review Magazine and the fashion editor. She writes about the business of fashion and beauty. Email Lauren at lauren.sams@afr.com
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