“Reposting your feed to your story does not increase your engagement” - Instagram CEO

Recently, CEO Adam Mosseri debunked a popular myth about Instagram posts and their engagements. That said, what should you know about it?

It is not an effective way to increase reach

For your information, this is because updates in the feed have a wider reach as they are permanent and can appear in Explore suggestions. In contrast, Stories are only shown to followers. Therefore, the strategy of “reposting” or reposting updates to Stories is not an effective way to increase reach.

In addition, he added that most tactics or "hacks" to increase reach on Instagram are usually ineffective. In fact, if something works, Instagram will shut it down. Therefore, Mosseri advises content creators to pay attention to the interest patterns of their audience and produce content that is consistent with their identity.

Moreover, Instagram is currently exploring the possibility of allowing Stories to be scheduled. Previously, the feature was avoided because Stories were considered to be spontaneous. However, increasing user demand has led to this feature now being considered.

Stay tuned to TechNave.com for more updates like this.