It’s easier to watermark or label original content than AI - Instagram CEO

Instagram's head, Adam Mosseri, is now sharing a number of insights regarding trends and shifts seen for 2026. One of them is regarding the misuse of artificial intelligence-generated content across platforms, including Instagram. So, what should you know about it?

A measure to counter misinformation and confusion

For your information, AI-generated content is being used by many on a number of platforms, causing confusion and debate regarding matters or information. Not only that, but artificial intelligence-generated content is also used in the delivery of a number of things.

Additionally, this has led to several social media platforms now including a label to indicate that the content is generated by artificial intelligence. Some services also include a marker on generated images or videos, labelling them as artificial intelligence. However, not all platforms include this marker. This makes identifying AI-generated content difficult, especially with AI models evolving rapidly every day.

Moreover, Adam said it would be easier if we labelled and added markers to the original media. The step is also said to be easier, since camera manufacturers can easily add markers to the recording results.

In addition, Adam also touched on the subject of photo recording, where many people are chasing the perfect moment , making it difficult to differentiate from AI-generated ones. Perhaps nowadays, imperfect photos are better, as they show that they are original recordings of a user.

Stay tuned to TechNave.com for more updates.