“AI is not a threat to the film industry” - Hans Isaac

The National Film Development Corporation of Malaysia (FINAS), Datuk Hans Isaac, insists that AI does not replace human talent, as technology still requires creative expertise to produce quality work. That said, what should you know about it?

Malaysia is one of the earliest countries to utilise AI in filmmaking

For your information, AI can be integrated into production by speeding up the filming process and thus reducing costs. He added that the filming period can be shortened from 100 days to 60 days, with this cost saving being channelled back into increasing the production crew's salary. Regarding the concerns of industry players, Hans stressed that AI still requires human experts and creative minds.

Moreover, Malaysia is actually among the earliest countries to use AI in various film productions, TV series and music videos. The world's first fully AI-generated film, Pirate Queen: Zheng Yi Sao, is a collaboration between local studio Future Studio and Singapore's FizzDragon and was released in cinemas earlier this year. Local film Abu Si Raksasa also used AI to produce special effects last year.

Additionally, there has been a lot of resistance among artists regarding the use of AI. But the fact is that it has been widely used in Malaysia and abroad. Today, for example, Amazon MGM Studio announced the publication of three AI-generated content pieces for Prime Video, funding to produce generative AI content, and content production tools through AWS.

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