Most people can’t differentiate between normal and lossless audio - Apple Music exec

In a recent interview with Billboard, Apple Music Vice President Oliver Schusser made a surprising revelation. That said, what should you know about it?

'Lossless' audio doesn't fully work on Bluetooth

For your information, Schusser admits that most average listeners are unable to tell the difference between standard audio (AAC) and Lossless, especially over a wireless connection. The most critical admission from Schusser is the fact that Lossless Audio does not work over Bluetooth connections.

Moreover, given that Apple's own most popular product is the AirPods (which use Bluetooth), this indirectly means that the majority of Apple Music users are not benefiting from the Lossless format marketed by the company.

The ordinary people find it difficult to differentiate the quality

Additionally, Schuss candidly admits that if a blind listening test were conducted, most music fans would not be able to tell the difference in quality between standard and Lossless audio. He points out that while Lossless' technical specifications look great on paper, they are not relevant or practical for mainstream listeners.

Besides that, this statement provides a clear picture of Apple's true direction, where they are now shifting their focus from pursuing technical specifications that are difficult to distinguish (like Lossless ), to the Spatial Audio experience.

For Apple, Spatial Audio is the real "magic" because it offers a difference that everyone can hear, across all devices, and provides more practical added value than Lossless formats. This revelation is indirectly an admission that Apple is now prioritising a listening experience that gives a "wow" effect to the general user, rather than simply winning technical debates about lossless audio quality.

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