Vicky Vidya Ka... box office Day 1 prediction: Dussehra might benefit family comedy

Vicky Vidya Ka Woh Wala Video is one of the big Dussehra releases this year. The festive weekend might just help this Rajkummar Rao and Triptii Dimri's film to perform better than expectations.

In Short

• Vicky Vidya Ka Woh Wala Video is set for an average opening at the box office
• However, Dussehra might change things for the comedy-drama
• The film is expected to record an opening of around Rs 5 corer

Vicky Vidya Ka Woh Wala Video, starring Rajkummar Rao and Triptii Dimri, is one of the big Bollywood releases this Dussehra. Directed by Raaj Shaandilyaa, the film appeals to the family audience and is a light-hearted comedy-drama. If received well by the audience with good word-of-mouth on social media, it can really benefit from the festive weekend.

Right now, the film has recorded an average performance during its advance booking, and is expected to open in the range of Rs 4-5 crore nett. The buzz around the film is simply decent and that is the reason it will have to generate phenomenal word-of-mouth around its content to attract audiences to theatres.

Vicky Vidya Ka Woh Wala Video is also facing a box office clash with Alia Bhatt's Jigra and Rajinikanth's Vettaiyan at the bos office. While both the films do not enjoy any massive craze in the northern market, it's all about what the audience is chasing during the Dussehra festivities. The comedy-drama is expected to see visible growth on Saturday and Sunday, leading to the first-weekend projection of around Rs 15-20 crore nett in India.

Rajkummar's goodwill among the audience might also end up being an additional benefit if the story manages to impress the audience. The film has got three weeks of free run at the box office in the absence of any big film hitting the screens until Diwali.

Both Bhool Bhulaiyaa 3 and Singham Again are expected to demolish the box office during the Diwali holidays, leaving no scope for any other film to even breathe at the ticket window.