It's May 13, and Google India has officially joined the Main Tera trend

Google India marked May 13 with a post that played on the Main Tera lyric from Kalank. The reference set off the annual wave of memes, nostalgic edits and filmy reactions online.

In Short

• Hindi wordplay links the date to a famous Kalank song refrain
• Users shared memes, lip-sync clips and nostalgic edits across platforms
• Pritam composed the track, with vocals by Arijit Singh and Antara Mitra

For Bollywood fans and hopeless romantics online, May 13 is no longer just another date on the calendar, it is officially “Main Tera Day.” And this year, even Google India decided to join the internet’s favourite annual inside joke.

On May 13, Google India left social media users grinning after sharing a screenshot of the date on its official X account with the caption, “You can hear this tweet.” The clever post was an ode to a classic Bollywood wordplay that fans waited for every year.

Why? Because when spoken aloud in Hindi, “May 13” sounds remarkably close to “Main Tera," the iconic chorus from the 2019 film Kalank’s hit romantic track, where the repeated lyric “Main tera, main tera” became unforgettable for fans.

Almost immediately, social media timelines turned into one giant musical inside joke, with users posting screenshots of the date, lip-sync videos, memes, and nostalgic edits paired with the song, treating May 13 like an unofficial festival for Bollywood romantics.

For the uninitiated, Main Tera is part of Kalank’s soundtrack composed by Pritam, with vocals by Arijit Singh and Antara Mitra. Despite the film receiving mixed reviews upon release, the soundtrack, particularly its emotionally loaded romantic numbers, found a devoted fanbase online, and over time, “May 13 = Main Tera” quietly evolved into an annual internet ritual.

Google India’s perfectly timed post only added fuel to the trend, with many praising the brand for tapping into a joke that practically every Bollywood-loving Indian immediately understood.

Take a look at the post here:

The reactions online were as dramatic and filmy as expected.

Several users appeared delighted that Google India had leaned into the musical nostalgia, joking that the internet giant deserved bonus points for understanding the assignment. Some reacted playfully, saying the post had officially made Wednesday, May 13, feel memorable in a strangely cinematic way.

Others leaned fully into the emotions, humorously admitting that while life may have moved on, mentally they were still stuck in “May 13 mode," a cheeky nod to the song’s romantic undertones and the internet’s tendency to get deeply nostalgic over oddly specific cultural moments.

Across Instagram and X, users were also seen sharing reels of clocks turning midnight into May 13, montage edits of Kalank scenes, and even tongue-in-cheek declarations about texting crushes simply because “it’s Main Tera day."

- Ends