Watch: Allu Arjun joins anti-drug awareness drive, urges support for victims

Ahead of the grand release of Pushpa 2: The Rule, Allu Arjun steps into a new role. He lent his voice to Telangana's anti-drug awareness campaign, urging help for victims.

In Short

• Allu Arjun filmed a video for Telangana's anti-drug awareness campaign
• The campaign was initiated by the Telangana government to curb drug abuse
• Pushpa 2: The Rule will release in theatres on December 5

Actor Allu Arjun is not only generating excitement for his upcoming film, Pushpa 2: The Rule, but also taking a stance on a crucial issue. The actor recently participated in Telangana's anti-drug awareness campaign, delivering a powerful video message to the public.

The campaign video begins with a group of friends discussing a friend who used to enthusiastically create short videos during the Pushpa phenomenon, only to hear the response, “He’s now addicted to drugs.” The conversation transitions to a hopeful solution as another friend remarks, “Pushpa Raj already gave us the answer!”

Here's the video:

The video then shifts to Allu Arjun delivering a powerful message, stating, “Let’s support by reporting people or friends who are drug addicts to the toll-free number provided. The government will help them join rehabilitation centres. This isn’t punishment but a way to help them. Together, let’s build a safer and healthier society.”

Sharing this video on his X handle, the Arya actor wrote, “Let’s unite to support the victims and work towards building a safer, healthier society. Humbled to join this impactful initiative by the Government of Telangana (sic)."

Here's the post:

This campaign aligns with Telangana's broader initiative to leverage film celebrities to raise awareness about social issues like drug abuse and cybercrime. This directive is also linked to recent approvals for increased ticket prices for new film releases. Actor Jr NTR, too, recently participated in a similar campaign for his film Devara: Part 1, urging young people to avoid drug use.

Meanwhile, promotions for Pushpa 2: The Rule are in full swing, with the trailer and other pre-release events receiving enthusiastic responses across India. The film, directed by Sukumar and co-starring Rashmika Mandanna, is set for a grand release on December 5, 2024.