Man finds 'Click Buddy' at Indian wedding, a one-stop solution to Insta-worthy clicks

A viral X post described a Marwadi wedding service where dedicated individuals clicked Instagram-ready photos on guests' phones.

In Short

• Mall spotted women hired to click polished photos on guests' phones
• He said they assessed lighting, suggested spots and framed social-ready shots
• The service addressed delays and awkward requests typically faced by wedding guests

At an Indian wedding, guests usually hunt for food, relatives, or the perfect dance reel. But one guest recently stumbled upon something entirely unexpected! A service where people are hired just to click Instagram-worthy photos for attendees using their own phones.

The unusual idea was shared by X user Sandeep Mall, who spotted a service called “Click Buddy” at a Marwadi wedding. In his now-viral post, he described it as a team of “young women, fluent in the language of Instagram” who guests could hand their phones to for perfectly curated pictures.

“They don’t just point and shoot but scout the light, suggest a spot, and frame a feed-worthy shot,” Mall wrote. He added that the service neatly solves a modern wedding dilemma: bothering strangers for photos or waiting weeks for the official wedding album to arrive.

“It fills a gap nobody had formally named, which is usually the mark of a genuinely good idea,” he noted.

Mall also reflected on how dramatically Indian weddings have changed over the years. Comparing it to his own wedding, where friends and family managed most things, he observed how today’s weddings support an enormous service economy.

“This is a typical Marwadi wedding, nothing extravagant by any measure, and yet the ratio of service providers to guests must be at least 3:1,” he wrote, adding that Indian weddings may quietly be among the country’s largest generators of service employment.

See the post:

The post quickly caught attention online, with many users calling the idea “peak Indian entrepreneurship.” Others joked that India has now successfully monetised the panic of not having enough good photos for Instagram.

Several users also admitted they would absolutely pay for a “Click Buddy” at weddings instead of forcing cousins into becoming unwilling photographers for the night.

- Ends